Recruit based on insight

Language

Project

Client

iTTA UvA

Duration

2022-2023

Product

Research, training, instructional materials

Project description

Libraries can play a crucial role in the informal language acquisition of newcomers. But the many offerings far from always reach the people who need them most. Which strategies work and which don't, and how can we make better use of the knowledge available in libraries?

Together with the language specialists at ITTA, we are investigating successful recruitment strategies for this purpose.

Results & insights

We immediately put the successful recruitment strategies we found in the study into practice with two regional library organizations. This resulted in training and instructional materials that the entire sector can benefit from.

Practical guide and tip cards with suggestions, experiences and tips for recruiting new NT2 target groups

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